enjoy spice

poster design as well as promo for artists collaboration spiceboys. the initial idea comes from an old sprite commercial and slogan <<ejoy sprite>>. It was choosen both due to wordplay and esthetic philosophy, which refferes to an era when sprite was hypped as a trendy beverage in post-soviet environment for young audience, and decade after became a niche drink.

it raised in popularity in late 2000s as a lyrical and visual imagery in trap music, but still remaining obscure to a mass audience.